How to become part of the trail – US Civil Rights Trail

Discover the U.S. Civil Rights Trail

Join Us

WHY JOIN THE TRAIL

The U.S. Civil Rights Trail inspires travelers to explore the places where courageous actions changed the course of history and to experience transformational stories.

By elevating these sites, we preserve their legacy, strengthen communities, and inspire future generations.

OUR MISSION

The U.S. Civil Rights Trail elevates important historical sites that tell the stories of the Movement to inspire travelers through facilitating increased visitation, connectivity and collaboration.

OUR VALUES

We believe that walking in the footsteps of the Civil Rights Movement is a transformative experience. We believe that increasing the number of people visiting Civil Rights Trail destinations is beneficial for the country and the economies of destinations.

WHO WE’RE LOOKING FOR

✔ Sites associated with events that made a significant contribution to the Civil Rights Movement during it’s height (1950s–1960s)

✔ Places tied to influential individuals significant to the Civil Rights Movement

✔ Destinations offering a meaningful visitor experience

HOW TO APPLY

Step one - PROVIDE THE FOLLOWING INFORMATION

About Your Site

Destination name
Physical address
Director
Mailing address
Office phone number
Email address
Website address
Days and hours of operation
Cost of admission
Estimated total visitors last year
Estimated number of student visitors
Estimated number of group tour guests

Your Story

Connection to Movement
Key events/people
Visitor Experience
Historical designation
- National Historic Landmark, National Monument, etc.
Most meaningful “claim to fame” in connection with the Civil Rights Movement

Supporting Materials

Press
Articles
Endorsements
- From your state tourism office – reference partner page

Step two - TIMELINE

Application Deadline: July 15
Review: Fall Board meeting
Notification: October/November
Launch: Black History Month

Step three - UPON APPROVAL

If selected, you’ll receive an approval email from the U.S. Civil Rights Trail, followed by a request from our marketing agency for the assets needed to add your site to the trail, along with next steps and timing.

Fee: $3,500 one-time fee to be paid within 60 days of acceptance

READY TO APPLY?

Applications can be mailed to:

U.S. Civil Rights Trail Marketing Alliance, LLC
3500 Piedmont Road NE, Suite 775
Atlanta, GA 30305

Applications & Questions can be emailed to:

application@civilrightstrail.com

*No phone inquiries accepted.*

Site Managed by Luckie

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